Detect, Protect, Correct and Perfect…


Global Atrial Fibrillation Aware Week 2019


Monday 18 November is the start of an annual awareness week dedicated to raising awareness of Atrial Fibrillation (AF), the most commonly experienced arrhythmia (heart rhythm disorder), through a new campaign: Detect, Protect, Correct, Perfect  (

AF is an irregular, rapid heart rhythm that commonly causes symptoms such as heart palpitations, fatigue, and shortness of breath. AF usually occurs when the upper chambers of the heart beat out of rhythm.  AF affects more than 1.5 million people across the UK with up to 500,000 still unidentified, undiagnosed and at high risk of an AF-related stroke. AF can affect adults of any age but is most commonly experienced by those in the 65 and over age range.

Although AF itself is not a life-threatening condition, it can quickly evolve into truly life-threatening complications such as AF-related stroke and heart failure. AF-related strokes are known to be more devastating, debilitating and more fatal than any other type of stroke.  AFib patients have a 5-fold higher risk of developing an AF-related stroke and 2-fold risk of dying from an AF-related stroke.  Early detection of AF could prevent the likelihood of an AF-related stroke or heart failure.

The key aim of AF Association Global AF Aware Week 2019 is to DETECT AF through their Know Your Pulse Program ( ). There is currently no required programme of pulse checks or heart rhythm screening in the UK. Something as simple as Knowing Your Pulse can save your life and reduce your risk of a debilitating or life-threatening AF-related stroke – the most severe type of stroke. It only takes 30 seconds, and is so simple that people of all ages, young and old, can learn how to do it.

Professor A. John Camm, President and Trustee of AF Association, explains: “The detection of Atrial Fibrillation is of global importance. An estimated 33.5 million people are affected by AF worldwide. It is critical to raise awareness for the condition during AF Association Global AF Aware week. If left untreated, AF can cause AF-related stroke and heart failure.”

Trudie Lobban MBE, AF Association Founder and CEO said: “AF is the most common arrhythmia (heart rhythm disorder), it affects millions of people worldwide, it costs lives as well as healthcare budgets yet something as simple as all of us knowing our pulse and recognising when it is irregular can help. Through our Know Your Pulse program, we are able to Detect, Protect, Correct and Perfect AF with a simple 30-second pulse check – it can save so many lives.”

If you Detect, Protect, Correct and Perfect, you could potentially save a life and that life could very well be your own.

For more information regarding events, media kits and resources, please visit: and


Photo courtesy of camilo jimenezon Unsplash




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