Don’t Miss A Beat

Don’t Miss A Beat


World Heart Rhythm Week, the brainchild of Arrhythmia Alliance, is highlighting the importance of knowing and understanding our heart rhythms.

As many are aware, this year will be quite different for us all. Due to the Coronavirus and recent government regulations, we are encouraging supporters to get involved online and spread awareness. Arrhythmia Alliance World Heart Rhythm Week will be held from 1 - 7 June. We are asking the public and healthcare professionals to support our mission to raise awareness of arrhythmias (irregular heart rhythms) on all social media platforms. Supporters can host online awareness events as well as share, promote and spread the word on social media.

Arrhythmia (irregular heart rhythm disorder) is the number one killer in the UK and causes up to 100,000 sudden cardiac arrests (SCA) each year killing more people than breast cancer, lung cancer and Aids combined: 80% of these deaths could be avoided if more people were aware of their heart rhythm (and not just their heart rate).

Something as simple as Knowing Your Pulse to Know Your Heart Rhythm, can save your life or reduce your risk of a debilitating or life-threatening Atrial Fibrillation (AF) related stroke – the most severe type of stroke. It only takes 30 seconds. It’s so simple that people of all ages, young and old, can learn how to do it.

Trudie Lobban MBE, Founder and Trustee of Arrhythmia Alliance stated that, “During these unprecedented times, it is vital that we all take charge of our health and encourage others to do the same. Arrhythmias cause more deaths worldwide than cancer, affecting anyone of any age, yet we choose to ignore the most important organ in our body – our heart. Our key message this year is Don’t Miss A Beat. We are asking people to ‘listen’ to your heart – is the rhythm too fast? Is it too slow? Is the rhythm irregular? That may be your heart telling you something is wrong. With the introduction of mobile EKGs apps and smartwatches, there really is no excuse why everyone should not be aware of their heart rhythm.” to learn in 4 easy steps.




Arrhythmia Alliance, are global advocates, working in partnership to reduce deaths and impact on individuals caused by cardiac arrhythmias and their associated morbidities. By raising awareness and campaigning for the improved detection and care of heart rhythm disorders, Arrhythmia Alliance aims to extend and improve the lives of the millions around the world that these conditions affect.


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