First Smiles - Your chance to improve children’s oral health


The Challenge

Children’s oral health remains a major concern in modern society. The figures speak for themselves:

  • Nearly 25% of 5-year-olds have tooth decay – 1 in 4 children start school with tooth decay[i]
  • Each 5-year-old has tooth decay in an average of 3 to 4 teeth
  • In the most deprived areas of England, 30% of 5-year-olds have tooth decay[ii]
  • Tooth decay is the most common cause for hospital admissions for children aged 5 to 9-years-old, and the third most common reason for 10 to 14-year-olds[iii]
  • These figures are showing no improvement

It’s important that the dental profession does what it can to help tackle these this alarming trend. The First Smiles campaign by the British Society of Dental Hygiene and Therapy (BSDHT) is designed to encourage the whole team to get involved.

BSDHT First Smiles (in partnership with Oral-B)

On Friday 14th June 2019, BSDHT will run First Smiles 2019 – in partnership with Oral-B – to help dental teams engage with their local communities and raise awareness of the importance of oral health among the younger generation. We lay down the gauntlet to you and ask you to go into your local schools and nurseries to deliver oral health education and teach young people (as well as their parents, guardians and teachers) how to better care for their dental and general well being. 

We're delighted that in partnership with Oral-B, we are able to produce a Resource Pack for each child which will include a sticker, a certificate and a reward chart!!  Oral-B are also providing some toothbrushes. (Please note that resources will not be available until 1st week in June).

First Smiles aims to:

  • Build essential relationships between nurseries, schools and their local dental practices
  • Educate children and those who care for them about the fundamental aspects of good oral health
  • Improve the oral hygiene habits of children across the UK
  • Make children feel more comfortable about visiting a dental practice
  • Integrate oral hygiene within health education in schools
  • Tackle the worrying rise in tooth decay and extractions among children in the UK

Over to you!!  

Whether you decide to teach children about brushing techniques, design games to highlight the importance of dental health routines for long-term health or talk about the dangers of sugar, your contribution could make a huge difference to the lives of the children you see.

Step 1: Download our Introduction to First Smiles for all the info

Step 2: Read our FAQs to answer any queries you might have

Step 3: Allocate time on the 14th June 2019 (or a more convenient day around this time) to visit your group of children

Step 4: Download our template letters for schools or community teams dental teams to send to your local organisation of choice and our BSDHT First Smiles Leaflet

Step 6: Take a look at Dental Buddy/BrushTime, Sugar SmartChange4Life and World Oral Health Day for resources.  There is even an app that parents may find of use:

Step 5: Design a proposal of what you’d like to do and discuss with your chosen partner 

Step 6: Let the BSDHT know how many Oral-B toothbrushes and resource packs you’ll need. There will be a limited number of toothbrushes available so they will be despatched on a first-come, first serve basis.  Please complete the form below - we'll need all the information on the form to complete your order!!  Submissions are required before 24th May 2019.

Please note that free resources will not be available until 1st week in June.

Step 7: Check out link here for dental film promoting oral health and dental attendence.  This film has been through all NHS England gateway and approval systems.  Click Here for Dental Film.  

Step 8: Have a great time getting to know the local kids and making a difference to their dental and general health for years to come

Once you have done all this, please contact us by filling out the short form below about your First Smiles school visit. We’ll send you an Oral-B toothbrush for each child.

Participants from previous years share their amazing experiences:

“The First Smiles day was super and we all had a great time. The kids dressed up in gloves and masks, we talked about looking after our teeth, visiting the dentist and sugars in food.”Kate Paddock

“It all went really well and we really enjoyed our visit to the nursery. We tried to make it as enjoyable and interactive as possible. We did role play and got each child to have a go at brushing – this was a great success.” – Anita Hirani

“The feedback I had from parents was lovely and some of the children that hadn’t been to the dentist before were asking their parents to take them – in fact the children were really enthusiastic and very motivated. This is a fantastic opportunity for our dental profession to get out there and keep our kids smiling.” Joanne Martin


* Required

 (Note: resources will not be available until 1st week of June). 



[i] Public Health England. Guidance, Child oral health: applying all our health. Updated 4 August 2017. [Accessed February 2018]

[ii] Public Health England. Public health profiles. [Accessed February 2018]

[iii] NHS Digital. Hospital admitted patient care activity, 2016-17. Summary [Accessed February 2018]